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Chapter 1 Why New Products Fail Chapter 2 Why Test Marketing Fails Chapter 3 The Origins of STM Chapter 4 How the Major STM Sytems Compare Chapter 5 Mathematical Modeling Marries STM: The Discovery and Litmus Models Chapter 6 Inputs for a Simulated Test Marketing Model Chapter 7 Diagnostic Tools to Improve a Marketing Plan Chapter 8 The First Door to Success: Forecasting Awareness Chapter 9 How to Find the Best Media Weight and Schedule Chapter 10 Measuring the Effects of DTC Campaigns Chapter 11 Toward Marketing Plan Optimization Chapter 12 From the Back of an Envelope to a Marketing Navigation Station
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Steven Hilaski
reviewed Simulated Test Marketing: Technology for Launching Successful New Products on October 25, 2014 Simulated Test Marketing
An exemplary book illustrating the scientific advanced in our recent history in regards to multiple sclerosis. Although parts were challenging to read because I am not an M.D., most of the book was written for the medically illiterate. We, of course, have yet to find a cure and the title distracted me from this truth, but I see now why we have yet to put the puzzle together. We are attempting to "fix" a car without understanding what's under the hood. The book was good at bringing reality to light. It was good, somewhat depressing, and scientific all trying to remain hopeful. *sigh* A cure in my lifetime? I don't know.
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Add Simulated Test Marketing: Technology for Launching Successful New Products, Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. , Simulated Test Marketing: Technology for Launching Successful New Products to the inventory that you are selling on WonderClubX
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Add Simulated Test Marketing: Technology for Launching Successful New Products, Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. , Simulated Test Marketing: Technology for Launching Successful New Products to your collection on WonderClub |
