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Preface.
I. THE FOUNDATION.
1. Understanding Your Industry.
2. Understanding Your Market.
3. Understanding Your Competitors.
II. YOU, LEADERSHIP, AND PLANNING.
4. Leadership: Influencing Others to Achieve.
5. The Plan.
III. YOUR OPERATING RESPONSIBILITIES.
6. The Human Element.
7. News.
8. Circulation.
9. Advertising.
10. Image and Promotion.
11. Production and the New Technology.
IV. EXTRA DIMENSIONS.
12. The Law and You.
13. Public Trust and Manager Ethics.
V. YOU AND THE WEEKLY NEWSPAPER.
14. The New Weekly Newspaper.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Rozetta Bridgforth
reviewed Strategic Newspaper Management on September 03, 2013 Strategic Newspaper Management
This book (7th edition) is a compilation of lectures, speeches, and essays written by famous political figures, authors, and journalists. Pieces were categorized by theme, including "Freedom and Human Dignity" and "Personal Values." One of my favorite essays in the anthology was Nacy Mairs's "On Being a Cripple." This was a fun book to read because you get a glimpse at different styles of writing.
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Add Strategic Newspaper Management, The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century. STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market,, Strategic Newspaper Management to the inventory that you are selling on WonderClubX
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Add Strategic Newspaper Management, The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century. STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market,, Strategic Newspaper Management to your collection on WonderClub |
