Fashion Merchandising and Marketing Book

I. THE BUSINESS OF FASHION.

1. Introduction to the Fashion Business.

2. Fashion Development and Movement.

3. Supporting Fashion Enterprises.

II. PRODUCTION TO FASHION.

4. Raw Materials of Fashion.

5. American Fashion Creators.

6. Manufacturers of Apparel.

7. Manufacturers of Fashion Accessories, Cosmetics, and Home Furnishings.

III. FASHION MARKETING CENTERS.

8. Domestic Fashion Markets.

9. Foreign Fashion Centers.

10. Fashion Imports and Exports.

IV. RETAIL DISTRIBUTION OF FASHION.

11. Fashion Retailing.

12. Structure of Retail Firms.

13. The Role of the Retail Buyer and Resident Buying Offices.

14. Determining What to Buy.

15. Buying the Merchandising.

16. Fashion Promotion and Image.

17. Recent Developments and Trends in Retail Merchandising.

Glossary.

Index.