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Strategic management Book

Strategic management
Strategic management, , Strategic management has a rating of 4 stars
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Strategic management, , Strategic management
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  • Strategic management
  • Written by author Fred R. David
  • Published by Englewood Cliffs, N.J. : Prentice Hall, c1995., 1994/12/15
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This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.


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