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Retail management Book

Retail management
Retail management, , Retail management has a rating of 1.5 stars
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Retail management, , Retail management
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Digital Copy
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Original Magazine
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  • Retail management
  • Written by author Barry Berman,Joel R. Evans
  • Published by New York : Macmillan, c1992., 1991/12/16
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This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.


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