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Strategic marketing for the digital age Book

Strategic marketing for the digital age
Strategic marketing for the digital age, , Strategic marketing for the digital age has a rating of 2.5 stars
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Strategic marketing for the digital age, , Strategic marketing for the digital age
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Digital Copy
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Original Magazine
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  • Strategic marketing for the digital age
  • Written by author Bishop, Bill
  • Published by Toronto : HarperBusiness, c1996., 1996
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Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a practical, step-by-step model for developing an effective marketing program using digital and online technology. He takes you beyond mere "Internet" marketing and shows you how to expand your marketing power by using all of the digital tools available.


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