50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture Book

	Introduction : how you can use this book
1	Words and communication	1
2	Signs and semiotics	5
3	When I use a word, Humpty Dumpty said ...	8
4	Antithetical meaning of words	11
5	Society precedes the individual	14
6	Language codes	17
7	The structuralist perspective	20
8	Culture and the unconscious	23
9	The importance of metaphor	25
10	A model of communication process	28
11	The Lasswell formula	31
12	Art and society : a model	34
13	Dialogic aspects of communication	37
14	Conversation as narrative	39
15	Men and women use language differently	42
16	Black speech	45
17	People of color and the media	47
18	Nonverbal communication	49
19	Facial expressions	52
20	Fashion as communication	54
21	Symbolism and religion	57
22	The meaning of symbols	60
23	The house as a symbol of femininity	62
24	Miss America's mythic significance	65
25	Images of women in advertising	68
26	The power of advertising in capitalist societies	71
27	Myths and society	73
28	Robinson Crusoe as myth	76
29	Fairy tales and the psyche	79
30	Hot and cool media	82
31	The impact of postmodernism	86
32	The postmodern eye	89
33	Mind and media	91
34	Cybertexts and video games	94
35	Digital media	97
36	Smart mobs	100
37	How crowds think	103
38	Television and art	106
39	Amusing ourselves to death	109
40	Narratives in the media	111
41	Television is a dramatic medium	114
42	The power of rock music	117
43	Artistic texts	120
44	Psychoanalysis and literature	123
45	Humor and communication	126
46	On comedy	129
47	What does art do?	133
48	Interpretation and art	136
49	The society of spectacle	138
50	Representation and difference	141
App	Learning games and activities	145