|
|
Sold Out
Book Categories |
PART ONE: CONSIDERATION SET Brand Astra 1
Reliability Brand Astra 2
Availability Brand Astra 3
Acceptability PART TWO: RELATIONSHIP Brand Astra 4
Stability Brand Astra 5
Credibility Brand Astra 6
Responsibility Brand Astra 7
Serviceability PART THREE: IDENTITY Brand Astra 8
Desirability Brand Astra 9
Visibility Brand Astra 10
Respectability PART FOUR: SEARCH Brand Astra 11
Adaptability Brand Astra 12
Profitability Brand Astra 13
Accountability Brand Astra 14
Unpredictability PART FIVE: PERCEIVED VALUE Brand Astra 15
Affordability Brand Astra 16
Durability Brand Astra 17
Capability Brand Astra 18
Usability
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Neil Oldfield
reviewed 18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building on December 17, 2014
18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building
Considering this book is from 2004, it is a good read for looking at tech in hindsight.
Makes one understand why divergence is the key to evolution of tech & mankind.
But is too critical of convergence.
Yes, there have been numerous failures trying to converge certain products/technologies together.
But the 0.1% that have succeeded have been phenomenal.
IPhone, phone-video-calls, wechat-like superapps, hell even a McCafe.
I feel its about getting the right things together to create products that people will find indispensable.
A current Amazon would be a very good case study for the authors.
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building
X
This Item is in Your Inventory
18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building
X
You must be logged in to review the productsX
X
X
Add 18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building, In today's competitive times, where marketing is nothing short of warfare, 18 Brand Astras presents a simple and invaluable analysis of the factors that work to make a brand successful. Ace-Marketer and consultant, Jagdeep Kapoor, presents 18 brand abilit, 18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building to the inventory that you are selling on WonderClubX
X
Add 18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building, In today's competitive times, where marketing is nothing short of warfare, 18 Brand Astras presents a simple and invaluable analysis of the factors that work to make a brand successful. Ace-Marketer and consultant, Jagdeep Kapoor, presents 18 brand abilit, 18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building to your collection on WonderClub |
