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Green and wrinkled and twelve million 1
Branding and insecurity 9
Branded auctions 19
Branded dealers 29
The art of the dealer 45
Art and artists 57
Damien Hirst and the shark 67
Warhol, Koons and Emin 79
Charles Saatchi: Branded collector 93
Christie's and Sotheby's 103
Choosing an auction hammer 113
Auction psychology 129
The secret world of auctions 145
Francis Bacon's perfect portrait 161
Auction houses versus dealers 173
Art fairs: The final frontier 185
Art and money 195
Pricing contemporary art 207
Fakes 219
Art critics 227
Museums 233
End game 245
Contemporary art as an investment 257
References 275
Art websites 279
Photo credits 281
Index 283
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