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Quantitative Models in Marketing Research Book

Quantitative Models in Marketing Research
Quantitative Models in Marketing Research, , Quantitative Models in Marketing Research has a rating of 3.5 stars
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Quantitative Models in Marketing Research, , Quantitative Models in Marketing Research
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  • Quantitative Models in Marketing Research
  • Written by author Philip Hans Franses
  • Published by Cambridge University Press, June 2010
  • This book presents important and practically relevant quantitative models used for marketing research.
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Book Categories

Authors

List of figures
List of tables
Preface
1Introduction and outline of the book1
2Features of marketing research data10
3A continuous dependent variable29
4A binomial dependent variable49
5An unordered multinomial dependent variable76
6An ordered multinomial dependent variable112
7A limited dependent variable133
8A duration dependent variable158
App. A.1Overview of matrix algebra184
App. A.2Overview of distributions187
App. A.3Critical values193
Bibliography196
Author index202
Subject index204


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