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Book Categories |
List of figures | ||
List of tables | ||
Preface | ||
1 | Introduction and outline of the book | 1 |
2 | Features of marketing research data | 10 |
3 | A continuous dependent variable | 29 |
4 | A binomial dependent variable | 49 |
5 | An unordered multinomial dependent variable | 76 |
6 | An ordered multinomial dependent variable | 112 |
7 | A limited dependent variable | 133 |
8 | A duration dependent variable | 158 |
App. A.1 | Overview of matrix algebra | 184 |
App. A.2 | Overview of distributions | 187 |
App. A.3 | Critical values | 193 |
Bibliography | 196 | |
Author index | 202 | |
Subject index | 204 |
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