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In celebration of the 100th anniversary of the first Coca-Cola bottling plant in Chattanooga, Tennessee, former Coca-Cola ad man Mike Cheatham has compiled a fond look back at the Georgia's bottlers and the impact they made on their communities, then and now.
Beginning with an exploration of Benjamin Thomas and Joseph Whitehead of Chattanooga, who in 1899 secured the first bottling rights from Coca-Cola Company founder Asa Candler, Cheatham goes on to examine several key Georgia bottlers:
Also discussed in depth is Delony Sledge, the Coca-Cola advertising director whose classic campaigns (including Things Go Better With Coke) defined the drink's golden age of advertising and who mobilized the bottlers behind his work. Your Friendly Neighbor concludes with an examination of the bottlers as a whole and the foundations they founded and The Coca-Cola Company leaders who inspired them to leave a mark upon their respective communities.
Author Biography:
Mike Cheatham is a communications professional retired from posts with The Coca-Cola Company, Union Carbide, and several advertising agencies. The Toccoa, Georgia, native continues work as a freelance writer and is the author of more than two hundred articles and three books, including An Athens Diary 1996: One Georgia City s Olympic Experience (1996). He holds degrees from the University of Georgia and Emory University.
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![]() Add Your Friendly Neighbor: The Story of Georgia's Coca-Cola Bottling Families, In celebration of the 100th anniversary of the first Coca-Cola bottling plant in Chattanooga, Tennessee, former Coca-Cola ad man Mike Cheatham has compiled a fond look back at the Georgia's bottlers and the impact they made on their communities, then and , Your Friendly Neighbor: The Story of Georgia's Coca-Cola Bottling Families to the inventory that you are selling on WonderClubX
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![]() Add Your Friendly Neighbor: The Story of Georgia's Coca-Cola Bottling Families, In celebration of the 100th anniversary of the first Coca-Cola bottling plant in Chattanooga, Tennessee, former Coca-Cola ad man Mike Cheatham has compiled a fond look back at the Georgia's bottlers and the impact they made on their communities, then and , Your Friendly Neighbor: The Story of Georgia's Coca-Cola Bottling Families to your collection on WonderClub |