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Quantitative Analysis In Marketing Book

Quantitative Analysis In Marketing
Quantitative Analysis In Marketing, Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techni, Quantitative Analysis In Marketing has a rating of 2.5 stars
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Quantitative Analysis In Marketing, Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techni, Quantitative Analysis In Marketing
2.5 out of 5 stars based on 2 reviews
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  • Quantitative Analysis In Marketing
  • Written by author Moutinho
  • Published by Wiley, John & Sons, Incorporated, April 2000
  • Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techni
  • Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techni
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Book Categories

Authors

STATISTICAL ANALYSIS, DEMAND ANALYSIS AND FORECASTING IN MARKETING.
Data Collection and Sampling.
Further Statistical Techniques.
Demand Analysis.
Forecasting.
FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.
Financial Techniques.
Budgeting and Control.
Decision Techniques.
Operations Management.
FUTURE TRENDS AND CONCLUSION.
Future Trends.
Conclusion.
Appendices.
Index.


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Quantitative Analysis In Marketing, Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techni, Quantitative Analysis In Marketing

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Quantitative Analysis In Marketing, Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techni, Quantitative Analysis In Marketing

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