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PART ONE: INTRODUCTION
How To Use This Book
Overview of Qualitative Research
PART TWO: FUNDAMENTAL CONCEPTS OF RESEARCH
Research Design
Philosophical Perspectives
Ethics
PART THREE: QUALITATIVE RESEARCH METHODS
Action Research
Case Study Research
Ethnographic Research
Grounded Theory
PART FOUR: DATA COLLECTION TECHNIQUES
Interviews
Participant Observation and Fieldwork
Using Documents
PART FIVE: ANALYZING QUALITATIVE DATA
Analyzing Qualitative Data
An Overview
Hermeneutics
Semiotics
Narrative Analysis
PART SIX: WRITING UP AND PUBLISHING
Writing Up
Getting Published
PART SEVEN: CONCLUSION
Qualitative Research in Perspective
| Price | Condition | Delivery | Seller | Action |
| $134.40 | Digital |
| WonderClub |
John Broussard
reviewed Qualitative Research in Business & Management on June 29, 2016 Qualitative Research in Business & Management
Se le notan sus casi 20 años. No es nomás cambiar las letras CRM por CMR. Darle el poder al usuario tampoco es novedad. Para ejecutar una estrategia centrada en los usuarios se necesita:
- entender que el problema no se arregla con un curita, es un tema de fondo
- conocimiento práctico (y profundo) sobre tácticas comerciales, herramientas tecnologÃas y relaciones personales
- influencia absoluta sobre el equipo (o una posición de liderazgo que permita cambiar al equipo cuando sea necesario, porque será necesario)
- el dinero suficiente para conseguir los recursos necesarios (y saber invertirlos)
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Add Qualitative Research in Business & Management, What are the key issues that concern Qualitative Research in Business and Management? In this advanced textbook, Michael Myers brings a wealth of insight to the research process. Combining the abstract and theoretical considerations with those of a pra, Qualitative Research in Business & Management to the inventory that you are selling on WonderClubX
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Add Qualitative Research in Business & Management, What are the key issues that concern Qualitative Research in Business and Management? In this advanced textbook, Michael Myers brings a wealth of insight to the research process. Combining the abstract and theoretical considerations with those of a pra, Qualitative Research in Business & Management to your collection on WonderClub |