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Qualitative Methods In Management Research Book

Qualitative Methods In Management Research
Qualitative Methods In Management Research, , Qualitative Methods In Management Research has a rating of 4.5 stars
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Qualitative Methods In Management Research, , Qualitative Methods In Management Research
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  • Qualitative Methods In Management Research
  • Written by author Evert Gummesson
  • Published by SAGE Publications, November 1999
  • Qualitative methodology as a powerful tool for research in management and business administration is explored in this volume. With skill and insight, Evert Gummesson analyzes the roles and methods used by academic researchers and management consultants wh
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Book Categories

Authors

List of Figures and Tables
Foreword
Preface
1Qualitative Research in Management1
2Achieving Access to Management Reality25
3Taking Off and Landing: The Route From Preunderstanding to Understanding57
4Case Study Research83
5Quality of Academic Research and Management Consultancy157
6A Management Action Science Paradigm207
References225
Index239
About the Author249


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