Qualitative Marketing Research Book

Name: Qualitative Marketing Research, , Qualitative Marketing Research
Brand: SAGE Publishing
SKU: 9780761963660
Price: 99.99 USD
Availability: InStock
Rating: 3 (2 reviews)

2 Ratings

Qualitative Marketing Research, , Qualitative Marketing Research

3 out of 5 stars based on 2 reviews

Qualitative Marketing Research
Written by author David J. Carson
Published by SAGE Publications, March 2001
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make

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Pt. 1 Social Science Research and Marketing
Philosophy of Research
Scope of Research in Marketing
Design of a Research Problem
Academic, Business and Practitioner Research
Pt. 2 Qualitative Research Methodologies
Justification of a Qualitative Research Methodology
In-depth Interviewing
Case-Based Research
Focus Group Interviewing
Observation Studies
Ethnography and Grounded Theory
Action Research and Action Learning
Pt. 3 Applications and Outcomes of Qualitative Research
Organizing, Processing and Visualizing Data
Writing Qualitative Research Reports
Integrative Multiple Mixes of Methodologies
Qualitative Research: Future Evolution

Title: Qualitative Marketing Research

Manufacturer:

SAGE Publishing

Item Number: 9780761963660

Publication Date: March 2001

Number: 2

Product Description: Qualitative Marketing Research

Universal Product Code (UPC): 9780761963660

WonderClub Stock Keeping Unit (WSKU): 9780761963660

Rating: 3/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/36/60/9780761963660.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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$99.99	Digital	Arrives between Oct 6 - Nov 5 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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Philip Owens

reviewed Qualitative Marketing Research on April 07, 2012

Qualitative Marketing Research

Very digestible, an underappreciated quality in textbooks, but still rich in concepts and theory. I can't believe this semester is nearly over!

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Pt. 1	Social Science Research and Marketing
	Philosophy of Research
	Scope of Research in Marketing
	Design of a Research Problem
	Academic, Business and Practitioner Research
Pt. 2	Qualitative Research Methodologies
	Justification of a Qualitative Research Methodology
	In-depth Interviewing
	Case-Based Research
	Focus Group Interviewing
	Observation Studies
	Ethnography and Grounded Theory
	Action Research and Action Learning
Pt. 3	Applications and Outcomes of Qualitative Research
	Organizing, Processing and Visualizing Data
	Writing Qualitative Research Reports
	Integrative Multiple Mixes of Methodologies
	Qualitative Research: Future Evolution