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| Preface | ||
| Illustrations | ||
| Abbreviations | ||
| Notes on Dates, Spelling and Quotations | ||
| Introduction | ||
| 1 | Belfast: The Growth of the Town and the Community | |
| 2 | The Merchant Community | |
| 3 | Religion in Belfast | |
| 4 | Politics and the Corporation | |
| 5 | Trade | |
| 6 | Business Practice | |
| 7 | Cash and Credit | |
| 8 | The Merchant Community Abroad | |
| Epilogue | ||
| Bibliography | ||
| App. A | Profiles of the thirty-two families | |
| App. B | Profiles of related families | |
| App. C | The authorship of the Macartney letter books | |
| App. D | Burgesses and sovereigns of Belfast, 1660-1707 | |
| Index |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Artin Nazarian
reviewed Belfast Merchant Families in the 17th Century on April 24, 2019
Belfast Merchant Families in the 17th Century
I read this book just a little time ago, and quite honestly, I've already forgotten what it was all about. Even though we get a good perspective of advertising back in the days, barely anything rings true today. And it hasn't aged well at all, thanks to its weirdly sexist and racist remarks. That being said, it is a well-written and clear portrait into the 60s. I visibly scoffed at the parts which spoke about taking weeks to research a product and then some more to write lines. Oh how we wish now.
Still, being a unique premise with its insight into the madmen era, and with quips sprinkled throughout, this book is worth reading once for anyone in advertising.
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Add Belfast Merchant Families in the 17th Century, With Belfast's dramatic increase in trade during the seventeenth century, large numbers of Scottish families were attracted by the town's economic potential, the availability of business premises, the ease with which one could attain the status of freeman, Belfast Merchant Families in the 17th Century to the inventory that you are selling on WonderClubX
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Add Belfast Merchant Families in the 17th Century, With Belfast's dramatic increase in trade during the seventeenth century, large numbers of Scottish families were attracted by the town's economic potential, the availability of business premises, the ease with which one could attain the status of freeman, Belfast Merchant Families in the 17th Century to your collection on WonderClub |