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Acknowledgments | ||
Preface | 1 | |
Theory and Method | 9 | |
1 | The Cowboy Hero: A Suggestive Overview | 11 |
2 | Consumer Response, Qualitative Methods, and Critical Analysis | 21 |
3 | Criticism, Collective Response, and Popular Culture | 41 |
4 | Relevant Tools from Marketing and Consumer Research | 55 |
Literary/Film Traditions | 71 | |
5 | James Fenimore Cooper and His Innovation: A Noble But Vulnerable Product of the Frontier | 73 |
6 | Owen Wister's All-Conquering Hero: The Turner Thesis Restarts the Life Cycle | 91 |
7 | Zane Grey and the Defeat of the Hero | 113 |
8 | Walter Clark and the Emergence of the Antihero | 131 |
9 | The Fatalistic Western: Alienation and Cultural Evolution | 147 |
10 | The Modern Antiheroic Cowboy: Survivor in an Amoral Desert | 163 |
11 | The Cowboy Story, 1820-1970: A Composite Analysis | 179 |
Index | 207 |
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Add The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art, Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis. , The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art to your collection on WonderClub |