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The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art Book

The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art
The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art, Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis.
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The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art, Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis. , The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art
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  • The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art
  • Written by author Alf H. Walle
  • Published by University of Wisconsin Press, January 2000
  • Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis.
  • Using the history of the cowboy story from 1820 to 1970 as an extended example, Alf H. Walle combines popular culture scholarship with marketing theory to provide a hybrid analysis. Wall examines major authors and genres of Western American literature and
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Authors

Acknowledgments
Preface1
Theory and Method9
1The Cowboy Hero: A Suggestive Overview11
2Consumer Response, Qualitative Methods, and Critical Analysis21
3Criticism, Collective Response, and Popular Culture41
4Relevant Tools from Marketing and Consumer Research55
Literary/Film Traditions71
5James Fenimore Cooper and His Innovation: A Noble But Vulnerable Product of the Frontier73
6Owen Wister's All-Conquering Hero: The Turner Thesis Restarts the Life Cycle91
7Zane Grey and the Defeat of the Hero113
8Walter Clark and the Emergence of the Antihero131
9The Fatalistic Western: Alienation and Cultural Evolution147
10The Modern Antiheroic Cowboy: Survivor in an Amoral Desert163
11The Cowboy Story, 1820-1970: A Composite Analysis179
Index207


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The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art, Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis.
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The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art, Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis.
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The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art, Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis.
 , The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art

The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art

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