Wonder Club world wonders pyramid logo
×

Bag the Elephant: How to Win & Keep Big Customers Book

Bag the Elephant: How to Win & Keep Big Customers
Bag the Elephant: How to Win & Keep Big Customers, Bag an Elephant—and Begin the Most Profitable Adventure of Your Life
It's the strategy, it's the nuts and bolts, it's everything smart businesspeople need to win and keep those all-important Elephants‚ the big make-or-break customers that can dramatica, Bag the Elephant: How to Win & Keep Big Customers has a rating of 3 stars
   2 Ratings
X
Bag the Elephant: How to Win & Keep Big Customers, Bag an Elephant—and Begin the Most Profitable Adventure of Your Life It's the strategy, it's the nuts and bolts, it's everything smart businesspeople need to win and keep those all-important Elephants‚ the big make-or-break customers that can dramatica, Bag the Elephant: How to Win & Keep Big Customers
3 out of 5 stars based on 2 reviews
5
0 %
4
50 %
3
0 %
2
50 %
1
0 %
Digital Copy
PDF format
1 available   for $99.99
Original Magazine
Physical Format

Sold Out

  • Bag the Elephant: How to Win & Keep Big Customers
  • Written by author Steve Kaplan
  • Published by Workman Publishing Company, Inc., January 2008
  • Bag an Elephant—and Begin the Most Profitable Adventure of Your Life It's the strategy, it's the nuts and bolts, it's everything smart businesspeople need to win and keep those all-important Elephants‚ the big make-or-break customers that can dramatica
  • Now available in paperback, Steve Kaplan's Bag the Elephant, is the New York Times, Wall Street Journal, USA Today, and Business Week bestseller that has received praise from around the business community: "Steve Kaplan's elephant
Buy Digital  USD$99.99

WonderClub View Cart Button

WonderClub Add to Inventory Button
WonderClub Add to Wishlist Button
WonderClub Add to Collection Button

Book Categories

Authors

Foreword   John E. Pepper     ix
Preface: A Word from Steve Kaplan     xi
Your Elephant Is Waiting
The Third Path: Achieving Lasting Growth and Profits     2
You've Got to Believe: Elephants Need You, Too     10
The Secret Life of the Elephant
The Big-Company Focus: Learning to Think Like an Elephant     19
What to Know About Elephants: Who, How, What, and When     29
Embracing the Bureaucracy: Making Their Red Tape Work for You     38
Romancing Your Elephant
Drawing Up Your Hit List: Finding Your Best Big-Company Prospects     49
Knocking on Doors: Making That First Solid Contact     55
Matching the Prospector to the Prospect: Putting Your Best Face Forward     66
Face-to-Face with Your Prospect: Preparing Yourself and Your Pitch     76
Standing Up to Your Elephant: Negotiating from Your Strengths     83
Recruiting Great Champions: Courting and Cultivating Your Inside Sales Rep     92
Leveraging Your Elephant's Power
Keeping Your Champions Cheering: Treating Your Friends Right     100
Taking the Inside Track: Building Strong Alliances     105
Putting Your Elephant to Work: Other Ways a Big Customer Can Help You     112
Five Killer Mistakes
Mismanaging Client Expectations: He Said, She Said     120
Fumbling Client Crises: Blindsided by Sudden Catastrophe     126
Operational Explosion: Biting Off More Than You Can Chew     135
The Elephant Trap: All Your Eggs in One Basket     143
Losing Sight of the Numbers: Up Cash Creek Without a Paddle     152
Afterword: Beyond Bag the Elephant!     166
Acknowledgments     176
About the Author     177
About Nellie     179
The Difference Maker Inc.     180
Index     183


Login

  |  

Complaints

  |  

Blog

  |  

Games

  |  

Digital Media

  |  

Souls

  |  

Obituary

  |  

Contact Us

  |  

FAQ

CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!!

X
WonderClub Home

This item is in your Wish List

Bag the Elephant: How to Win & Keep Big Customers, Bag an Elephant—and Begin the Most Profitable Adventure of Your Life
It's the strategy, it's the nuts and bolts, it's everything smart businesspeople need to win and keep those all-important Elephants‚ the big make-or-break customers that can dramatica, Bag the Elephant: How to Win & Keep Big Customers

X
WonderClub Home

This item is in your Collection

Bag the Elephant: How to Win & Keep Big Customers, Bag an Elephant—and Begin the Most Profitable Adventure of Your Life
It's the strategy, it's the nuts and bolts, it's everything smart businesspeople need to win and keep those all-important Elephants‚ the big make-or-break customers that can dramatica, Bag the Elephant: How to Win & Keep Big Customers

Bag the Elephant: How to Win & Keep Big Customers

X
WonderClub Home

This Item is in Your Inventory

Bag the Elephant: How to Win & Keep Big Customers, Bag an Elephant—and Begin the Most Profitable Adventure of Your Life
It's the strategy, it's the nuts and bolts, it's everything smart businesspeople need to win and keep those all-important Elephants‚ the big make-or-break customers that can dramatica, Bag the Elephant: How to Win & Keep Big Customers

Bag the Elephant: How to Win & Keep Big Customers

WonderClub Home

You must be logged in to review the products

E-mail address:

Password: