In the mid 1930s original Mickey comic book stories were being produced in Italy and the United Kingdom for local consumption. Publishing Mickey comic book stories in the United States was pioneered by the third Mickey Mouse Magazine series, which ran for 60 issues from 1935 to 1940. Initially published by Hal Horne, it had artwork by John Stanley and text pieces by Irving Brecher. By mid-1936, Horne turned over the magazine to Kay Kamen who oversaw merchandising for Disney. Kamen the following year recruited Western Publishing to handle production and publication. Western added reprinted Disney comic strips to the book's lineup beginning with the July 1937 issue; these included Gottfredson's Mickey daily strips re-formatted and colored for serialized magazine publication. In the words of historian Michael Barrier "Reprinted newspaper comics were never more than a minor part of its lineup until the very last issue, dated September 1940, when they suddenly took up half the pages." But Barrier has also judged the strip reprints "stood out by virtue of their crisp professionalism". The successor title, Walt Disney's Comics and Stories (WDC&S), described by Barrier as a true comic book, began publication with the Oct. 1940 issue and had the Gottfredson serials as a prominent feature.
In the 1940s, Mickey's adventures appeared in a series of Four Color Dell Comics one-shots with the name "Mickey Mouse" prominently displayed on the cover. In 1953, these one-shots evolved into a regular series titled Mickey Mouse, starting with issue #28 and lasting through 2010.
Although other magazines called Mickey Mouse were available in many countries, they often were less like the American title and more resembled WDC&S, acting as the flagship Disney title for its circulation area and thus containing stories of all the major Disney characters as a function of its anthology format.