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Writing for Trade Magazines gives practical information for both professionals and beginners on getting published in the burgeoning business magazine markets. Written by a former trade magazine editor, the book explains: * What trade magazines are and are not, the vast size of the market, and the challenges and rewards for freelancers in this fast-growing segment of the publishing industry. * What trade editors want; what they actually need; and how freelancers can provide both. * How to come up with the right idea, pitch it to the right person, and get an assignment. * Who the thirty largest trade magazine publishers are, and what magazines are the top in each industry. * How to find and interview business professionals productively, and how to network to find mentors within an industry. * How to learn the trade writing craft with case histories, project profiles, and other "on the scene" stories. * How to write how-to and service stories specifically for trade magazines. * How to write round-up, trend, and trade show stories. * How to use research for trade stories to build additional income through consumer magazine articles and commercial writing. * How to balance workload with productivity, and joy with aggravation. * How to edit work before the editor does. * How to manage a writing career professionally, and how to increase income by recycling research.
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