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World Wide Web marketing Book

World Wide Web marketing
World Wide Web marketing, , World Wide Web marketing has a rating of 3.5 stars
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World Wide Web marketing, , World Wide Web marketing
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  • World Wide Web marketing
  • Written by author Jim Sterne
  • Published by New York : J. Wiley, c1999., November 1998
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Online marketing guru Jim Sterne shows how to apply classic marketing principles to the Internet. He also explains how to take full advantage of the exciting new marketing opportunities presented by the latest Web technologies. Writing for non-techies, he provides just enough detail to help you understand the Web's vast potential as a marketing medium without overwhelming you. In straightfoward language, supplemented with fascinating case studies, he tells you what you need to know to:


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