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World-Class Customer Satisfaction Book

World-Class Customer Satisfaction
World-Class Customer Satisfaction, The ability to continually increase customer satisfaction is a condition for survival in today's business environment. This book gives you the latest hard-hitting ideas and innovative methods to help you meet this challenge. In a concise and entertaining , World-Class Customer Satisfaction has a rating of 3 stars
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World-Class Customer Satisfaction, The ability to continually increase customer satisfaction is a condition for survival in today's business environment. This book gives you the latest hard-hitting ideas and innovative methods to help you meet this challenge. In a concise and entertaining , World-Class Customer Satisfaction
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  • World-Class Customer Satisfaction
  • Written by author Jonathan Barsky
  • Published by McGraw-Hill Professional, 1994/09/01
  • The ability to continually increase customer satisfaction is a condition for survival in today's business environment. This book gives you the latest hard-hitting ideas and innovative methods to help you meet this challenge. In a concise and entertaining
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Book Categories

Authors

List of Exhibits
Ch. 1 The New Customer Imperative
The Unraveling of Tradition 2
What's the Answer? 3
Big Prizes Await! 5
Service Is Not Satisfaction 7
Start Now 8
Ch. 2 The Ingredients of Customer Satisfaction 18
Customer Expectations 19
Quality 29
Customer Preferences 38
Ch. 3 Listening to Customers and Employees 47
Power Listening: You Can't Afford Not to Listen 48
The Customer Satisfaction Scoring System 65
Ch. 4 Benchmarking for Competitive Advantage 70
The Benchmarking Process 72
Low-Profile Benchmarking without Permission 82
Ch. 5 Designing World-Class Customer Satisfaction 86
Redesigning Processes 87
Employee Management - Finding Best Solutions 94
The Issues 97
World-Class Solutions 122
Ch. 6 Retention Marketing 127
Loyalty Programs 130
Complaint Management 143
Service and Satisfaction Guarantees 149
Ch. 7 Trends 159
Customer-Driven Technology 160
The International Customer 167
The Future - Rising Productivity and Expectations 173
Ch. 8 Delivering World-Class Performance 177
The World-Class Customer Satisfaction Program 180
Index 221


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World-Class Customer Satisfaction, The ability to continually increase customer satisfaction is a condition for survival in today's business environment. This book gives you the latest hard-hitting ideas and innovative methods to help you meet this challenge. In a concise and entertaining , World-Class Customer Satisfaction

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World-Class Customer Satisfaction, The ability to continually increase customer satisfaction is a condition for survival in today's business environment. This book gives you the latest hard-hitting ideas and innovative methods to help you meet this challenge. In a concise and entertaining , World-Class Customer Satisfaction

World-Class Customer Satisfaction

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World-Class Customer Satisfaction, The ability to continually increase customer satisfaction is a condition for survival in today's business environment. This book gives you the latest hard-hitting ideas and innovative methods to help you meet this challenge. In a concise and entertaining , World-Class Customer Satisfaction

World-Class Customer Satisfaction

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