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Book Categories |
List of Exhibits | ||
Ch. 1 | The New Customer Imperative | |
The Unraveling of Tradition | 2 | |
What's the Answer? | 3 | |
Big Prizes Await! | 5 | |
Service Is Not Satisfaction | 7 | |
Start Now | 8 | |
Ch. 2 | The Ingredients of Customer Satisfaction | 18 |
Customer Expectations | 19 | |
Quality | 29 | |
Customer Preferences | 38 | |
Ch. 3 | Listening to Customers and Employees | 47 |
Power Listening: You Can't Afford Not to Listen | 48 | |
The Customer Satisfaction Scoring System | 65 | |
Ch. 4 | Benchmarking for Competitive Advantage | 70 |
The Benchmarking Process | 72 | |
Low-Profile Benchmarking without Permission | 82 | |
Ch. 5 | Designing World-Class Customer Satisfaction | 86 |
Redesigning Processes | 87 | |
Employee Management - Finding Best Solutions | 94 | |
The Issues | 97 | |
World-Class Solutions | 122 | |
Ch. 6 | Retention Marketing | 127 |
Loyalty Programs | 130 | |
Complaint Management | 143 | |
Service and Satisfaction Guarantees | 149 | |
Ch. 7 | Trends | 159 |
Customer-Driven Technology | 160 | |
The International Customer | 167 | |
The Future - Rising Productivity and Expectations | 173 | |
Ch. 8 | Delivering World-Class Performance | 177 |
The World-Class Customer Satisfaction Program | 180 | |
Index | 221 |
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Add World-Class Customer Satisfaction, The ability to continually increase customer satisfaction is a condition for survival in today's business environment. This book gives you the latest hard-hitting ideas and innovative methods to help you meet this challenge. In a concise and entertaining , World-Class Customer Satisfaction to the inventory that you are selling on WonderClubX
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Add World-Class Customer Satisfaction, The ability to continually increase customer satisfaction is a condition for survival in today's business environment. This book gives you the latest hard-hitting ideas and innovative methods to help you meet this challenge. In a concise and entertaining , World-Class Customer Satisfaction to your collection on WonderClub |