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| Preface | ||
| Contributors | ||
| List of Abbreviations | ||
| Pt. 1 | Theoretical Framework and Economic Overview | 1 |
| Ch. 1 | Analyzing American Firms' Market and Nonmarket Strategies in Asia | 3 |
| Ch. 2 | U.S. Foreign Direct Investment in Asia | 26 |
| Pt. 2 | Case Studies | 47 |
| Ch. 3 | American Presence in Accountancy Services in Japan | 49 |
| Ch. 4 | Finding the Right Chemistry: The U.S. Chemical Industry in Asia | 69 |
| Ch. 5 | The American Automobile Industry in Asia | 95 |
| Ch. 6 | American Telecommunications in Japan | 139 |
| Ch. 7 | American Software in Asia: Enterprise Software in Japan and Beyond | 168 |
| Ch. 8 | Market and Nonmarket Strategies of the U.S. Electronics Industry | 206 |
| Pt. 3 | Conclusion | 237 |
| Ch. 9 | Lessons from American Firms' Strategies in Asia | 239 |
| Index | 273 |
| Price | Condition | Delivery | Seller | Action |
| $105.00 | Digital |
| WonderClub |
Pam Green
reviewed Winning In Asia, Japanese Style on August 14, 2017 Winning In Asia
This is an eclectic collection of stories, anecdotes, essays and journal entries. The stories tend to the melancholic, which is well served by Hearn's elegant, atmospheric style. They've probably aged better then the essays, which are quite of their time. References to racial type, which might be quite reasonable in other words, grate. And the Japan that Hearn describes is quite different from Japan now, certainly when it comes to the cityscape. You wonder what he'd think of how things have changed. But most of the essays are actually rather metaphysical, being on Buddhism, or the Japanese concept of the soul. Some of them are better than others, but they all paint an intriguing picture of another world - a world now distant in time, and not just space.
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Add Winning In Asia, Japanese Style, Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves t, Winning In Asia, Japanese Style to the inventory that you are selling on WonderClubX
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Add Winning In Asia, Japanese Style, Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves t, Winning In Asia, Japanese Style to your collection on WonderClub |
