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1 | Robert Mondavi : the pioneer of the Napa Valley | 13 |
2 | Languedoc : the biggest vineyard in the world | 46 |
3 | Aime Guibert : the 'Furia Francese' | 65 |
4 | Mondavi in Aniane : a promising, but difficult, start | 74 |
5 | Things hot up | 90 |
6 | Things get political | 100 |
7 | After Mondavi, Gerard Depardieu comes to town | 112 |
8 | Cultural differences at the heart of the failure | 121 |
Conclusion : the Corporatisme of place, the French Exception Culturelle | 138 |
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Add Wine Wars: The Mondavi Affair, Globalization and Terror, This is a failure story that has been told by the media all over the world. In this book, Olivier Torres, describes Californian-based wine producer Robert Mondavi's attempt to set up business in a small, world-renowned wine-producing village in the south , Wine Wars: The Mondavi Affair, Globalization and Terror to the inventory that you are selling on WonderClubX
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Add Wine Wars: The Mondavi Affair, Globalization and Terror, This is a failure story that has been told by the media all over the world. In this book, Olivier Torres, describes Californian-based wine producer Robert Mondavi's attempt to set up business in a small, world-renowned wine-producing village in the south , Wine Wars: The Mondavi Affair, Globalization and Terror to your collection on WonderClub |