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Wine Wars: The Mondavi Affair, Globalization and Terror Book

Wine Wars: The Mondavi Affair, Globalization and Terror
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Wine Wars: The Mondavi Affair, Globalization and Terror, This is a failure story that has been told by the media all over the world. In this book, Olivier Torres, describes Californian-based wine producer Robert Mondavi's attempt to set up business in a small, world-renowned wine-producing village in the south , Wine Wars: The Mondavi Affair, Globalization and Terror
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  • Wine Wars: The Mondavi Affair, Globalization and Terror
  • Written by author Olivier Torrès
  • Published by Palgrave Macmillan, 7/3/2006
  • This is a failure story that has been told by the media all over the world. In this book, Olivier Torres, describes Californian-based wine producer Robert Mondavi's attempt to set up business in a small, world-renowned wine-producing village in the south
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Book Categories

Authors

1 Robert Mondavi : the pioneer of the Napa Valley 13
2 Languedoc : the biggest vineyard in the world 46
3 Aime Guibert : the 'Furia Francese' 65
4 Mondavi in Aniane : a promising, but difficult, start 74
5 Things hot up 90
6 Things get political 100
7 After Mondavi, Gerard Depardieu comes to town 112
8 Cultural differences at the heart of the failure 121
Conclusion : the Corporatisme of place, the French Exception Culturelle 138


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Wine Wars: The Mondavi Affair, Globalization and Terror, This is a failure story that has been told by the media all over the world. In this book, Olivier Torres, describes Californian-based wine producer Robert Mondavi's attempt to set up business in a small, world-renowned wine-producing village in the south , Wine Wars: The Mondavi Affair, Globalization and Terror

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Wine Wars: The Mondavi Affair, Globalization and Terror, This is a failure story that has been told by the media all over the world. In this book, Olivier Torres, describes Californian-based wine producer Robert Mondavi's attempt to set up business in a small, world-renowned wine-producing village in the south , Wine Wars: The Mondavi Affair, Globalization and Terror

Wine Wars: The Mondavi Affair, Globalization and Terror

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Wine Wars: The Mondavi Affair, Globalization and Terror, This is a failure story that has been told by the media all over the world. In this book, Olivier Torres, describes Californian-based wine producer Robert Mondavi's attempt to set up business in a small, world-renowned wine-producing village in the south , Wine Wars: The Mondavi Affair, Globalization and Terror

Wine Wars: The Mondavi Affair, Globalization and Terror

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