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From Market Research Use to Market Knowledge Management - Rohit Deshpandé
Learning about Markets - George S Day The Use of Market Research - Gerald Zaltman and Rohit Deshpandé
An Exploratory Study of Manager and Researcher Perspectives The Use of Developmental and Evaluative Market Research - Gerald Zaltman Marketing and the Changing Information Environment - Rashi Glazer Implications for Strategy, Structure and the Marketing Mix Implementing the Marketing Concept through a Program of Customer Visits - Ed F Mc Quarrie and Shelby H Mc Intyre Product Managers' Use of Scanner Data - David K Goldstein A Story of Organizational Learning Relationships between Providers and Users of Market Research - Christine Moorman, Rohit Deshpandé and Gerald Zaltman The Role of Personal Trust USER - Anil Menon and James Wilcox A Scale to Measure Use of Market Research Market Intelligence Dissemination across Functional Boundaries - Elliot Maltz and Ajay Kohli Commercial Adoption of Advances in the Analysis of Scanner Data - Randolph Bucklin and Sunil Gupta From Decision Support to Decision Automation - Randolph Bucklin, Donald Lehmann and John D C Little A 2020 Vision
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John Menzies
reviewed Using market knowledge on July 02, 2013
Using market knowledge
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Add Using market knowledge, Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on , Using market knowledge to the inventory that you are selling on WonderClubX
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Add Using market knowledge, Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on , Using market knowledge to your collection on WonderClub |