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Acknowledgments | ||
1 | You Can Take It to the Bank | 1 |
2 | Visibility: The New Politics of Profit | 21 |
3 | Who Is the Gay and Lesbian American Consumer? | 47 |
4 | Pride and Pragmatism: Understanding Gay and Lesbian Consumer Culture | 75 |
5 | Brand Loyalty, Management, and the Creative Process: Promoting Products and Services to Gay and Lesbian Consumers | 113 |
6 | Rainbow Target Marketing: Insights and Opportunities for Business | 147 |
7 | The Future of the Gay and Lesbian Marketplace: Considerations at the Door of the Twenty-first Century | 178 |
Appendix A | 185 | |
Appendix B | 187 | |
Notes | 189 | |
Selected Bibliography | 195 | |
Index | 199 |
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Add Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution, Untold Millions is the definitive guide for marketers, executives, advertisers, employees, and entrepreneurs who want to get their companies on track for this new marketplace revolution. Using the most valuable research data to date - from the groundbreak, Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution to the inventory that you are selling on WonderClubX
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Add Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution, Untold Millions is the definitive guide for marketers, executives, advertisers, employees, and entrepreneurs who want to get their companies on track for this new marketplace revolution. Using the most valuable research data to date - from the groundbreak, Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution to your collection on WonderClub |