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Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution Book

Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution
Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution, Untold Millions is the definitive guide for marketers, executives, advertisers, employees, and entrepreneurs who want to get their companies on track for this new marketplace revolution. Using the most valuable research data to date - from the groundbreak, Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution has a rating of 4 stars
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Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution, Untold Millions is the definitive guide for marketers, executives, advertisers, employees, and entrepreneurs who want to get their companies on track for this new marketplace revolution. Using the most valuable research data to date - from the groundbreak, Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution
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  • Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution
  • Written by author Grant Lukenbill
  • Published by Harpercollins, 1995/10/01
  • Untold Millions is the definitive guide for marketers, executives, advertisers, employees, and entrepreneurs who want to get their companies on track for this new marketplace revolution. Using the most valuable research data to date - from the groundbreak
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Acknowledgments
1 You Can Take It to the Bank 1
2 Visibility: The New Politics of Profit 21
3 Who Is the Gay and Lesbian American Consumer? 47
4 Pride and Pragmatism: Understanding Gay and Lesbian Consumer Culture 75
5 Brand Loyalty, Management, and the Creative Process: Promoting Products and Services to Gay and Lesbian Consumers 113
6 Rainbow Target Marketing: Insights and Opportunities for Business 147
7 The Future of the Gay and Lesbian Marketplace: Considerations at the Door of the Twenty-first Century 178
Appendix A 185
Appendix B 187
Notes 189
Selected Bibliography 195
Index 199


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Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution, Untold Millions is the definitive guide for marketers, executives, advertisers, employees, and entrepreneurs who want to get their companies on track for this new marketplace revolution. Using the most valuable research data to date - from the groundbreak, Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution

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Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution, Untold Millions is the definitive guide for marketers, executives, advertisers, employees, and entrepreneurs who want to get their companies on track for this new marketplace revolution. Using the most valuable research data to date - from the groundbreak, Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution

Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution

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