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The silk road to international marketing Book

The silk road to international marketing
The silk road to international marketing, , The silk road to international marketing has a rating of 2.5 stars
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The silk road to international marketing, , The silk road to international marketing
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Digital Copy
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Original Magazine
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  • The silk road to international marketing
  • Written by author Prof Tim. Ambler,Chris. Styles
  • Published by London ; Financial Times/Prentice Hall, 2000., 1999/12/29
Buy Digital  USD$99.99

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Profit and passion in global business In this new era of global competition, the old marketing debate of global vs local is redundant. It has been replaced by the recognition that value creation through international marketing needs to continue. So, how does your company put itself ahead of the rest?


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