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Businesses eagerly collect information about their customers through knowledge-based technology, hoping to better serve their customers and increase profits. But most firms overlook one key point -- customers don't like it.Going beyond quick fixes, The Privacy Payoff offers companies concrete steps to avoid the risks of the privacy minefield and reap the advantages of a privacy-sensitive corporation. Written in engaging yet approachable language, it discusses topics such as global regulations and trends, drafting and implementing a privacy policy, and more.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Robert Baginski
reviewed The privacy payoff on January 13, 2015
The privacy payoff
A bit dry. A bit redundant (but I think they were expecting people to dip in and out, not sit down and read like a narrative). A bit dated (that's on me, not the author). Still an excellent overview even if the author does consider a "small" company 1,000 people. The government considers a "small business" $10M or less in gross receipts so at least he's in the same range---I run a micro business and even though a lot of this did not apply to me, it did give me plenty of useful information and plenty of food for thought for what needs to be done as my business grows.
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