|
|
Sold Out
Book Categories |
| Introduction | 1 | |
| Pt. 1 | The Marketing Concept | 5 |
| 1 | The Essence of Marketing: The Customer First, Last, and Always | 11 |
| 2 | Planning: Using Tested Concepts and New Ideas for Marketing Strategy | 22 |
| 3 | The Marketing Environment: Understanding Forces You Can't Always Control | 46 |
| 4 | The International Challenge: Going Global with the Flying Pigeon Bicycle Group | 67 |
| Pt. 2 | Marketing Knowledge | 99 |
| 5 | Marketing Research and Information: Figuring Out What the Customer Wants | 103 |
| 6 | Profiling Markets and Forecasting Sales: The Art and Science Behind the Numbers | 135 |
| 7 | Understanding Buyer Behavior: Customers on the Couch | 166 |
| Pt. 3 | The Tools of Marketing | 199 |
| 8 | Segmentation, Targeting, Positioning: From Mass Marketing to One-on-One with the Customer | 203 |
| 9 | Product Development: The Business of Innovation | 235 |
| 10 | Product Management: Birth, Death, and Resurrection | 264 |
| 11 | The Nature of Pricing: Making Money and Capturing the Customer | 286 |
| 12 | Place and Time--The Distribution Function: Innovative Guidelines for Profitability | 319 |
| 13 | Promotion: The Many Faces of Marketing | 359 |
| Afterword: Corporate Headquarters, Omni, 1998 | 391 | |
| Chapter Notes | 399 | |
| Glossary | 421 | |
| Resources | 451 | |
| Index | 453 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
The Portable MBA in Marketing
X
This Item is in Your Inventory
The Portable MBA in Marketing
X
You must be logged in to review the productsX
X
X
Add The Portable MBA in Marketing, All managers, and indeed all employees, need to increase their knowledge and expertise. The business environment changes so fast that education has become the key to advancement in business. Which raises some tough questions: To get an MBA or not to get a, The Portable MBA in Marketing to the inventory that you are selling on WonderClubX
X
Add The Portable MBA in Marketing, All managers, and indeed all employees, need to increase their knowledge and expertise. The business environment changes so fast that education has become the key to advancement in business. Which raises some tough questions: To get an MBA or not to get a, The Portable MBA in Marketing to your collection on WonderClub |