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Acknowledgments | ||
How to Use This Guidebook | ||
Introduction: Operating Your Company on Paper | 1 | |
1 | Today, You Need a New Type of Plan | 7 |
2 | Start with a Definitive Purpose | 19 |
3 | The Heart of the Plan: The Business Description | 31 |
4 | The Market: Who Are They? | 51 |
5 | The Market Strategy: How to Get to Them | 63 |
6 | The Operations Plan - Basic Nuts and Bolts | 83 |
7 | Create a Schedule - Break It Down Point by Point | 95 |
8 | Presenting the High-Impact Management Team | 105 |
9 | The Financials - Strut Your Numbers | 117 |
Epilogue: Failing to Plan Is Planning to Fail | 135 | |
Appendix A: Sample Business Plan | 141 | |
Appendix B: Business Plan Glossary | 179 | |
Appendix C: Sources of Everything | 191 | |
Index | 205 |
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Add The McGraw-Hill guide to writing a high-impact business plan, Launching or expanding your own business? In today's tough, tight-money environment, you need the kind of high-impact business plan that will catch the eye of potential investors and win you the financing and support you need. This comprehensive, practica, The McGraw-Hill guide to writing a high-impact business plan to the inventory that you are selling on WonderClubX
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Add The McGraw-Hill guide to writing a high-impact business plan, Launching or expanding your own business? In today's tough, tight-money environment, you need the kind of high-impact business plan that will catch the eye of potential investors and win you the financing and support you need. This comprehensive, practica, The McGraw-Hill guide to writing a high-impact business plan to your collection on WonderClub |