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The McGraw-Hill guide to writing a high-impact business plan Book

The McGraw-Hill guide to writing a high-impact business plan
The McGraw-Hill guide to writing a high-impact business plan, Launching or expanding your own business? In today's tough, tight-money environment, you need the kind of high-impact business plan that will catch the eye of potential investors and win you the financing and support you need. This comprehensive, practica, The McGraw-Hill guide to writing a high-impact business plan has a rating of 4 stars
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The McGraw-Hill guide to writing a high-impact business plan, Launching or expanding your own business? In today's tough, tight-money environment, you need the kind of high-impact business plan that will catch the eye of potential investors and win you the financing and support you need. This comprehensive, practica, The McGraw-Hill guide to writing a high-impact business plan
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  • The McGraw-Hill guide to writing a high-impact business plan
  • Written by author James B. Arkebauer
  • Published by New York : McGraw-Hill, c1995., 1994/09/01
  • Launching or expanding your own business? In today's tough, tight-money environment, you need the kind of high-impact business plan that will catch the eye of potential investors and win you the financing and support you need. This comprehensive, practica
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Acknowledgments
How to Use This Guidebook
Introduction: Operating Your Company on Paper 1
1 Today, You Need a New Type of Plan 7
2 Start with a Definitive Purpose 19
3 The Heart of the Plan: The Business Description 31
4 The Market: Who Are They? 51
5 The Market Strategy: How to Get to Them 63
6 The Operations Plan - Basic Nuts and Bolts 83
7 Create a Schedule - Break It Down Point by Point 95
8 Presenting the High-Impact Management Team 105
9 The Financials - Strut Your Numbers 117
Epilogue: Failing to Plan Is Planning to Fail 135
Appendix A: Sample Business Plan 141
Appendix B: Business Plan Glossary 179
Appendix C: Sources of Everything 191
Index 205


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The McGraw-Hill guide to writing a high-impact business plan, Launching or expanding your own business? In today's tough, tight-money environment, you need the kind of high-impact business plan that will catch the eye of potential investors and win you the financing and support you need. This comprehensive, practica, The McGraw-Hill guide to writing a high-impact business plan

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The McGraw-Hill guide to writing a high-impact business plan, Launching or expanding your own business? In today's tough, tight-money environment, you need the kind of high-impact business plan that will catch the eye of potential investors and win you the financing and support you need. This comprehensive, practica, The McGraw-Hill guide to writing a high-impact business plan

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