Will help you to start thinking freshly about every aspect of your marketing practice.2 out of 5 stars based on 2 reviews
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The top executives of one of the world's most influential marketing research and consulting firms take companies to the forefront of the marketplace.
"Will help you to start thinking freshly about every aspect of your marketing practice."--Philip Kotler, Northwestern University The top executives of one of the world's most influential marketing research and consulting firms take companies to the forefront of the marketplace. Clancy and Shulman establish new guidelines that will replace the pseudo-science of death-wish marketing and seat-of-the-pants research with intelligent marketing.
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The marketing revolution, The top executives of one of the world's most influential marketing research and consulting firms take companies to the forefront of the marketplace. |