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This text is targeted at students of marketing management courses and is intended to help managers and students studying under the case method to recognize why certain marketing programmes are successful and others are not.
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| $99.99 | Digital |
| WonderClub |
Aaron DembskiBowden
reviewed The marketing paradigm on March 04, 2016
The marketing paradigm
Problem with reading a book like this (i.e. leading practice theme) few years later is that the story isn't very insightful any more. Many of the best practices have either become a average practice or turned out to be a hyped loser. In fact, some of the 'mavens' have turned out to be losers now (e.g. Nokia, IBM...). Also the story wasn't so 'marketing' focused but more about general business strategy/model.
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