The Disney Touch : Disney, ABC and the Quest for the World's Greatest Media Empire Book

In this revised edition of his acclaimed 1991 best-seller,Business Week's Ron Grover once again brings readers into Michael Eisner's boardroom,expanding on the compelling tale of one of the most dramatic and complex business turnarounds of the 20th century. Completely updated,The Disney Touch continues the colorful and intriguing saga of an entertainment dynasty,including The Disney Company's bold $19 billion deal to buy Capital Cities/ABC. It is a fascinating read-and an insightful,in-depth account of how Disney evolved from a stagnant "has-been" into one of today's most successful and respected corporations. Grover,a veteran Hollywood business reporter,conducted exhaustive interviews with dozens of Disney insiders and other sources in this thorough examination of a remarkable comeback. In his exciting new edition-which is sure to appeal to a wide spectrum of readers-Grover takes another behind-the-scenes trip into the wonderful world of Disney,revealing how: Disney redefined the entertainment industry with its 1995 "mega" deal to buy Capital Cities/ABC. Disney executive Frank Wells' tragic death led to the demise of the daring management team that had guided the company's extraordinary comeback. Legendary studio chief Jeffrey Kazenberg's high profile departure affected the company-just as it was enjoying its unprecedented success with its animated blockbuster "The Lion King. " Team Disney rescued its failing Euro Disney theme park with the help of a wealthy Saudi prince.