The conscience of capitalism Book

The common wisdom that business contributions to the common good are counterproductive in the new competitive global marketplace does not hold up to empirical research. In fact, doing good is good for business. In her exhaustive survey of the Iowa business community, Besser discovered that business owners and managers often act out of a sense of community spirit and a certain obligation to better the common good. She demonstrates that, while the increasingly globalized economy has encouraged a number of large corporations to become freewheelers, the vast majority of companies are firmly rooted in place and look at their locales with more than just a utilitarian eye.