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The age of e-tail Book

The age of e-tail
The age of e-tail, A wide ranging, easily accessible perspective on how the Internet-enabled consumer will change all our businesses. Ian Irvine, Chairman, Capital Radio Digital guerillas, product as service, equity as cash. The Age of E-Tail demystifies current Internet, The age of e-tail has a rating of 3.5 stars
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The age of e-tail, A wide ranging, easily accessible perspective on how the Internet-enabled consumer will change all our businesses. Ian Irvine, Chairman, Capital Radio Digital guerillas, product as service, equity as cash. The Age of E-Tail demystifies current Internet, The age of e-tail
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Digital Copy
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  • The age of e-tail
  • Written by author Alex Birch,Philipp Gerbert,Dirk Schneider,OCE&C,The McKenna Group
  • Published by Milford, CT : Capstone, 2000., 2001/04/10
  • "A wide ranging, easily accessible perspective on how the Internet-enabled consumer will change all our businesses." Ian Irvine, Chairman, Capital Radio "Digital guerillas, product as service, equity as cash. The Age of E-Tail demystifies current Internet
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Authors

Foreword
Background: The Aim of the Book
Introduction: The Net Imperative 1
Pt. I Strategies for the E-shopping Age 7
1 The Future of Shopping is Online 9
2 Physical Assets are Dead-weight 41
3 New Players are Seizing Power 63
4 Survival of the Fastest 89
Pt. II Four Steps to E-shopping Success 111
5 Build Killer Brands 113
6 Getting the Internet Store Right 137
7 Building Individual Customer Relations 167
8 Create Customer-centric Business Processes 197
Pt. III Towards the Digital Economy 219
9 The Infrastructure of the Future 223
10 It's Free - the Age of the Digital Product 249
11 Brave New World of Services 273
12 The Capital Market - a Survival Kits 293
Epilogue 317
Acknowledgments 319
Index 321


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