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Foreword | ||
Background: The Aim of the Book | ||
Introduction: The Net Imperative | 1 | |
Pt. I | Strategies for the E-shopping Age | 7 |
1 | The Future of Shopping is Online | 9 |
2 | Physical Assets are Dead-weight | 41 |
3 | New Players are Seizing Power | 63 |
4 | Survival of the Fastest | 89 |
Pt. II | Four Steps to E-shopping Success | 111 |
5 | Build Killer Brands | 113 |
6 | Getting the Internet Store Right | 137 |
7 | Building Individual Customer Relations | 167 |
8 | Create Customer-centric Business Processes | 197 |
Pt. III | Towards the Digital Economy | 219 |
9 | The Infrastructure of the Future | 223 |
10 | It's Free - the Age of the Digital Product | 249 |
11 | Brave New World of Services | 273 |
12 | The Capital Market - a Survival Kits | 293 |
Epilogue | 317 | |
Acknowledgments | 319 | |
Index | 321 |
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Add The age of e-tail, A wide ranging, easily accessible perspective on how the Internet-enabled consumer will change all our businesses. Ian Irvine, Chairman, Capital Radio Digital guerillas, product as service, equity as cash. The Age of E-Tail demystifies current Internet, The age of e-tail to the inventory that you are selling on WonderClubX
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Add The age of e-tail, A wide ranging, easily accessible perspective on how the Internet-enabled consumer will change all our businesses. Ian Irvine, Chairman, Capital Radio Digital guerillas, product as service, equity as cash. The Age of E-Tail demystifies current Internet, The age of e-tail to your collection on WonderClub |