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Chapter 1 Preface Chapter 2 Acknowledgments Chapter 3 1 Surfacing in 2004: The Democrats Emerge Chapter 4 2 Political Conventions of 2004: A Study in Character and Contrast Chapter 5 3 Presidential Campaign Films in a Televisual Convention Environment: The Example of 2004 Chapter 6 4 The 2004 Presidential Debates Chapter 7 5 Candidate Strategies in the 2004 Presidential Campaign: Instrumental Choices Faced by the Incumbent and His Challengers Chapter 8 6 Swinging the Vote in the 2004 Presidential Election Chapter 9 7 First Ladies in Waiting: The Fight for Rhetorical Legitimacy on the 2004 Campaign Trail Chapter 10 8 The Shadow Campaign in Popular Culture Chapter 11 9 Campaign 2004 Developments in Cyberpolitics Chapter 12 10 The Main Frame: Assessing the Role of the Internet in the 2004 U.S. Presidential Contest Chapter 13 11 Religion, Evangelicals, and Moral Issues in the 2004 Presidential Campaign Chapter 14 12 Videostyle in the 2004 Presidential Advertising Chapter 15 13 Explaining the Vote in a Divided Country: The Presidential Election of 2004 Chapter 16 Index Chapter 17 About the Contributors
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