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| Introduction | ||
| 1 | What are polls and surveys? : and why are they conducted? | 1 |
| 2 | What are election polls? : how are they conducted? | 9 |
| 3 | How do political candidates and organizations use poll data? | 29 |
| 4 | How do news organizations collect and report poll data? | 40 |
| 5 | Why do pollsters use samples? | 51 |
| 6 | How are questionnaires put together? | 71 |
| 7 | How do interviews take place? | 92 |
| 8 | How do media organizations analyze polls? | 108 |
| 9 | How can I evaluate published poll results? | 120 |
| 10 | What are some common problems and complaints about polls? | 129 |
| Epilogue | 141 | |
| App. A | Standards for disclosing information about the methodology of public polls | 143 |
| App. B | Sample tolerances (sampling errors) for samples of different sizes | 153 |
| Glossary | 155 | |
| Index | 183 | |
| About the authors | 195 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Stephanie Reichel
reviewed The Voter's Guide to Election Polls on November 10, 2014
The Voter's Guide to Election Polls
As investigative journalism experiences a renaissance of sorts during the current presidential administration, Marshall does an excellent job of framing Watergate as a seminal moment. I read this book as background for an episode on the women who reported Watergate, for my podcast Advanced TV Herstory.
TV journalism grew almost overnight from 1972-1974, presenting women reporters with all new opportunities. This is an important time in understanding rapid change of American culture, politics and values. As our country goes through another period of great change, Marshall spells out the lessons and legacies from nearly 50 years ago.
Students and casual readers interested in American politics, ethics in government, professional ethics, journalism, television, media and the presidency will find this a valuable and accessible read.
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