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The Simplicity Shift: Innovative Design Tactics in a Corporate World Book

The Simplicity Shift: Innovative Design Tactics in a Corporate World
The Simplicity Shift: Innovative Design Tactics in a Corporate World, High-tech products have historically had notoriously poor design. Fortunately, companies have recently started to embrace user-centered design practices. This transition hasn't been smooth; many companies have difficulty transferring good design into fina, The Simplicity Shift: Innovative Design Tactics in a Corporate World has a rating of 4.5 stars
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The Simplicity Shift: Innovative Design Tactics in a Corporate World, High-tech products have historically had notoriously poor design. Fortunately, companies have recently started to embrace user-centered design practices. This transition hasn't been smooth; many companies have difficulty transferring good design into fina, The Simplicity Shift: Innovative Design Tactics in a Corporate World
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  • The Simplicity Shift: Innovative Design Tactics in a Corporate World
  • Written by author Scott Jenson
  • Published by Cambridge University Press, September 2002
  • High-tech products have historically had notoriously poor design. Fortunately, companies have recently started to embrace user-centered design practices. This transition hasn't been smooth; many companies have difficulty transferring good design into fina
  • The Simplicity Shift is about shifting a company's culture to value, discover and implement Simplicity, creating designed products.
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Book Categories

Authors

1Why Are We Here?1
2So What Is Simplicity?11
3You Mean Something Is Wrong?23
4Design Break: The GPRS Study35
5User Blindness41
6Design Break: Microwave Oven57
7Feature Blindness73
8Design Break: MP3 Player91
9Innovation Blindness113
10Design Break: Heater Timer133
11Implementation Blindness149
12Conclusion161
App.: Recommended Reading169
Index171


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The Simplicity Shift: Innovative Design Tactics in a Corporate World, High-tech products have historically had notoriously poor design. Fortunately, companies have recently started to embrace user-centered design practices. This transition hasn't been smooth; many companies have difficulty transferring good design into fina, The Simplicity Shift: Innovative Design Tactics in a Corporate World

The Simplicity Shift: Innovative Design Tactics in a Corporate World

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