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L. J. Shrum, What's So Special About Entertainment Media and Why Do We Need a Psychology For It?: An Introduction to The Psychology of Entertainment Media. Part 1. Embedding Promotions within Entertainment Media: Product Placement Effects and How They Work. J. A. McCarty, T. M. Lowrey, Product Integration: Current Practices and New Directions. E. Cowley, As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product Placement. L. Owen, H. Hang, S. Auty, C. Lewis, Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual Fluency. M. R. Nelson, M. K. J. Waiguny, Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertainment Persuasion?. Part 2. The Programs between the Ads: The Persuasive Power of Entertainment Media. L. J. Shrum, J. Lee, The Stories TV Tells: How Fictional TV Narratives Shape Normative Perceptions and Personal Values. J. Carpenter, M. C. Green, Flying With Icarus: Narrative Transportation and the Persuasiveness of Entertainment. K. E. Dill, M. C. R. Burgess, Seeing is Believing: Towards a Theory of Media Imagery and Social Learning (MISL). C. A. Russell, D. W. Russell, Alcohol Messages in Television Series: Content and Effects. E. Strahan, V. M. Buote, A. E. Wilson, Selling Beauty: The Hidden Cost to Women's Self-Worth, Relationships, and Behavior. J. A. Maier, D. A. Gentile, Learning Aggression through the Media: Comparing Psychological and Communication Approaches. G. Comstock, J. Powers, Paths from Television Violence to Aggression: Reinterpreting the Evidence.
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Add The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scr, The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion to the inventory that you are selling on WonderClubX
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Add The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scr, The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion to your collection on WonderClub |