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Sold Out
Book Categories |
| Ch. 1 | Assets of Influential Product Managers | 1 |
| Ch. 2 | Project and Time Management Foundations | 21 |
| Ch. 3 | Planning Framework | 35 |
| Ch. 4 | Market Research | 53 |
| Ch. 5 | Financial Foundations of Planning | 75 |
| Ch. 6 | Product and Brand Portfolio Analysis | 93 |
| Ch. 7 | Strategic Visioning and Planning | 107 |
| Ch. 8 | Concept and Development of New Products | 121 |
| Ch. 9 | Launch Guidelines for New Products | 143 |
| Ch. 10 | Pricing Frameworks and Tactics | 171 |
| Ch. 11 | Integrated Marketing Communications | 187 |
| Ch. 12 | "Go to Market" Strategies | 205 |
| Index | 219 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Brian Plyler
reviewed The Product Manager's Field Guide: Practical Tools, Exercises and Resources for Improved Product Management on August 26, 2017
The Product Manager's Field Guide: Practical Tools, Exercises and Resources for Improved Product Management
One of the most influential and helpful books on selling I've ever read.
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Add The Product Manager's Field Guide: Practical Tools, Exercises and Resources for Improved Product Management, The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competen, The Product Manager's Field Guide: Practical Tools, Exercises and Resources for Improved Product Management to the inventory that you are selling on WonderClubX
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Add The Product Manager's Field Guide: Practical Tools, Exercises and Resources for Improved Product Management, The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competen, The Product Manager's Field Guide: Practical Tools, Exercises and Resources for Improved Product Management to your collection on WonderClub |
