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Chapter 1: An Introduction to Mc Donaldization Mc Donald's as an American and a Global Icon The Long Arm of Mc Donaldization The Dimensions of Mc Donaldization Critique of Mc Donaldization: The Irrationality of Rationality Illustrating the Dimensions of Mc Donaldization: The Case of Ikea The Advantages of Mc Donaldization What Isn't Mc Donaldized?
A Look Ahead Chapter 2: The Past, Present, and Future of Mc Donaldization: From the Iron Cage to the Fast-Food Factory and Beyond Bureaucratization: Making Life More Rational The Holocaust: Mass-Produced Death Scientific Management: Finding the One Best Way The Assembly Line: Turning Workers Into Robots Levittown: Putting Up Houses?? Boom, Boom, Boom?
Shopping Centers: Malling America Mc Donald's: Creating the "Fast-Food Factory "
Mc Donaldization and Contemporary Social Changes Chapter 3: Efficiency and Calculability Drive-Throughs and Finger Foods Streamlining the Process Simplifying the Product Putting Customers to Work Calculability: Big Macs and Little Chips Emphasizing Quantity Rather Than Quality of Products Reducing Production and Service to Numbers Chapter 4: Predictability and Control Predictability: It Never Rains on Those Little Houses on the Hillside Creating Predictable Settings Scripting Interaction With Customers Making Employee Behavior Predictable Creating Predictable Products and Processes Minimizing Danger and Unpleasantness Control: Human and Nonhuman Robots Controlling Employees Controlling Customers Controlling the Process and the Product The Ultimate Examples of Control: Birth and Death?
Chapter 5: The Irrationality of Rationality: Traffic Jams on Those "Happy Trails "
Inefficiency: Long Lines at the Checkout High Cost: Better Off at Home False Friendliness: "Hi, George "
Disenchantment: Where's the Magic?
Health and Environmental Hazards: A Day's Calories in One Fast Food Meal Homogenization: It's No Different in Paris Dehumanization: Getting Hosed at "Trough and Brew "
Chapter 6: Dealing with Mc Donaldization: A Practical Guide Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza Di Spagna Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds Some Concluding Thoughts Chapter 7: Globalization and the Possibility of the De Mc Donaldization of Society?
Globalization and Mc Donaldization The De Mc Donaldization of Society The Internet and De Mc Donaldization Bibliography Notes Index
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Add The McDonaldization of Society, George Ritzer's Mc Donaldization of Society, now celebrating its' 20thanniversary, continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with stude, The McDonaldization of Society to the inventory that you are selling on WonderClubX
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Add The McDonaldization of Society, George Ritzer's Mc Donaldization of Society, now celebrating its' 20thanniversary, continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with stude, The McDonaldization of Society to your collection on WonderClub |