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The Little Black Book of Innovation: How It Works, How to Do It Book

The Little Black Book of Innovation: How It Works, How to Do It
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The Little Black Book of Innovation: How It Works, How to Do It, Innovation may be the hottest discipline around today—in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. For all th, The Little Black Book of Innovation: How It Works, How to Do It
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  • The Little Black Book of Innovation: How It Works, How to Do It
  • Written by author Scott D. Anthony
  • Published by Harvard Business Review Press, 12/27/2011
  • Innovation may be the hottest discipline around today—in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. For all th
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Preface xi

Introduction My Innovation Journey 1

Part 1 Laying the Foundation

Chapter 1 The Innovation Imperative 15

Chapter 2 The Masters of Innovation 35

Chapter 3 The Mount Rushmore of Innovation 59

Chapter 4 Innovation's Seven Deadly Sins 71

Part 2 The 28-Day Innovation Program

Week 1 Discovering Opportunities 87

Week 2 Blueprinting Ideas 127

Week 3 Assessing and Testing Ideas 167

Week 4 Moving Forward 207

Conclusion The Innovator's Pledge 247

Appendix 253

Notes 261

Index 271

Acknowledgments 279

About the Author 283


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The Little Black Book of Innovation: How It Works, How to Do It, Innovation may be the hottest discipline around today—in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. For all th, The Little Black Book of Innovation: How It Works, How to Do It

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The Little Black Book of Innovation: How It Works, How to Do It, Innovation may be the hottest discipline around today—in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. For all th, The Little Black Book of Innovation: How It Works, How to Do It

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The Little Black Book of Innovation: How It Works, How to Do It, Innovation may be the hottest discipline around today—in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. For all th, The Little Black Book of Innovation: How It Works, How to Do It

The Little Black Book of Innovation: How It Works, How to Do It

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