Wonder Club world wonders pyramid logo
×

The Infinite Asset: Managing Brands to Create New Value Book

The Infinite Asset: Managing Brands to Create New Value
The Infinite Asset: Managing Brands to Create New Value, Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald's and Disney partner on promotional giveaways, Subaru markets an L.L. Bean edition of the Outback, Toys R Us and Amazon.c, The Infinite Asset: Managing Brands to Create New Value has a rating of 4 stars
   2 Ratings
X
The Infinite Asset: Managing Brands to Create New Value, Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald's and Disney partner on promotional giveaways, Subaru markets an L.L. Bean edition of the Outback, Toys R Us and Amazon.c, The Infinite Asset: Managing Brands to Create New Value
4 out of 5 stars based on 2 reviews
5
0 %
4
100 %
3
0 %
2
0 %
1
0 %
Digital Copy
PDF format
1 available   for $99.99
Original Magazine
Physical Format

Sold Out

  • The Infinite Asset: Managing Brands to Create New Value
  • Written by author Sam Hill
  • Published by Harvard Business Press, October 2001
  • Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald's and Disney partner on promotional giveaways, Subaru markets an L.L. Bean edition of the Outback, Toys R Us and Amazon.c
  • Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald's and Disney partner on promotional giveaways, Subaru markets an L.L. Bean edition of the Outback, Toys R Us and Amaz
Buy Digital  USD$99.99

WonderClub View Cart Button

WonderClub Add to Inventory Button
WonderClub Add to Wishlist Button
WonderClub Add to Collection Button

Book Categories

Authors

Foreword
Pt. 1Understanding the Brand Portfolio
1Brands, New Value Creation, and Competitive Advantage3
2Elements of the New Model11
3The Molecule in Detail21
4Portfolio Dynamics39
5How Brand Portfolios Differ49
Pt. 2Optimizing the Brand Portfolio
6Measuring Success61
7Toolkit: Extensions69
8Toolkit: Repositioning79
9Toolkit: Pruning87
10Toolkit: Over-Branding95
11Toolkit: Co-Branding103
12Toolkit: Amalgamation111
13Toolkit: Partitioning119
14Toolkit: Scaling127
15Using the Tools133
Pt. 3Implementing Brand Portfolio Management
16Brand Portfolio Management - the 3M Case155
17Overcoming Organizational Resistance167
18Lessons Learned in the Trenches175
19The Implications of Infinity181
Afterword: About the Research197
Acknowledgments203
Notes207
Index221
About the Authors237


Login

  |  

Complaints

  |  

Blog

  |  

Games

  |  

Digital Media

  |  

Souls

  |  

Obituary

  |  

Contact Us

  |  

FAQ

CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!!

X
WonderClub Home

This item is in your Wish List

The Infinite Asset: Managing Brands to Create New Value, Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald's and Disney partner on promotional giveaways, Subaru markets an L.L. Bean edition of the Outback, Toys R Us and Amazon.c, The Infinite Asset: Managing Brands to Create New Value

X
WonderClub Home

This item is in your Collection

The Infinite Asset: Managing Brands to Create New Value, Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald's and Disney partner on promotional giveaways, Subaru markets an L.L. Bean edition of the Outback, Toys R Us and Amazon.c, The Infinite Asset: Managing Brands to Create New Value

The Infinite Asset: Managing Brands to Create New Value

X
WonderClub Home

This Item is in Your Inventory

The Infinite Asset: Managing Brands to Create New Value, Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald's and Disney partner on promotional giveaways, Subaru markets an L.L. Bean edition of the Outback, Toys R Us and Amazon.c, The Infinite Asset: Managing Brands to Create New Value

The Infinite Asset: Managing Brands to Create New Value

WonderClub Home

You must be logged in to review the products

E-mail address:

Password: