Sold Out
Book Categories |
Foreword | ||
Pt. 1 | Understanding the Brand Portfolio | |
1 | Brands, New Value Creation, and Competitive Advantage | 3 |
2 | Elements of the New Model | 11 |
3 | The Molecule in Detail | 21 |
4 | Portfolio Dynamics | 39 |
5 | How Brand Portfolios Differ | 49 |
Pt. 2 | Optimizing the Brand Portfolio | |
6 | Measuring Success | 61 |
7 | Toolkit: Extensions | 69 |
8 | Toolkit: Repositioning | 79 |
9 | Toolkit: Pruning | 87 |
10 | Toolkit: Over-Branding | 95 |
11 | Toolkit: Co-Branding | 103 |
12 | Toolkit: Amalgamation | 111 |
13 | Toolkit: Partitioning | 119 |
14 | Toolkit: Scaling | 127 |
15 | Using the Tools | 133 |
Pt. 3 | Implementing Brand Portfolio Management | |
16 | Brand Portfolio Management - the 3M Case | 155 |
17 | Overcoming Organizational Resistance | 167 |
18 | Lessons Learned in the Trenches | 175 |
19 | The Implications of Infinity | 181 |
Afterword: About the Research | 197 | |
Acknowledgments | 203 | |
Notes | 207 | |
Index | 221 | |
About the Authors | 237 |
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish ListX
This item is in your CollectionThe Infinite Asset: Managing Brands to Create New Value
X
This Item is in Your InventoryThe Infinite Asset: Managing Brands to Create New Value
X
You must be logged in to review the productsX
X
X
Add The Infinite Asset: Managing Brands to Create New Value, Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald's and Disney partner on promotional giveaways, Subaru markets an L.L. Bean edition of the Outback, Toys R Us and Amazon.c, The Infinite Asset: Managing Brands to Create New Value to the inventory that you are selling on WonderClubX
X
Add The Infinite Asset: Managing Brands to Create New Value, Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald's and Disney partner on promotional giveaways, Subaru markets an L.L. Bean edition of the Outback, Toys R Us and Amazon.c, The Infinite Asset: Managing Brands to Create New Value to your collection on WonderClub |