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Acknowledgments | ||
Preface: So you Want to be your Own Boss | ||
Introduction: Authorship in the Digital Age - You're not Just a Designer Anymore, or | ||
How Hard Can This Be, You Ask? | 2 | |
The Education of a Design "Entremetteur" | 4 | |
How to Teach Entrepreneurialism (Not) | 6 | |
Birth of an Idea: Or, How I Learned to be Observant and Leave the Rest to Fate | 12 | |
Making My Own Magazine | 15 | |
Entrepreneur by Circumstance: with Clement Mok | 23 | |
Animated Properties: with Peter Girardi | 31 | |
Ownership Above All: with David Small | 35 | |
Experiencing Experience: with Edwin Schlossberg | 39 | |
Information is my Game: with Richard Saul Wurman | 43 | |
Mapmaker, Make me a Map: with Stephan Van Dam | 49 | |
Group Think: with David M. Kelley | 55 | |
Improving Everyday Life: with Yves Behar | 59 | |
Products of Need: with Ellen Shapiro | 65 | |
Making Hay from Play: with Eric Zimmerman | 73 | |
Serious Play: with Byron Glaser and Sandra Higashi | 79 | |
Powered by the Light: with Richard McGuire | 85 | |
The Biggest Game: with Forrest Richardson | 93 | |
Food that does not Spoil: with Saxton Freymann | 97 | |
Communicating with Every Person on Earth: with Maira Kalman | 103 | |
Desktop Monuments: with Constantin Boym | 107 | |
Nesting Magazines: with Joseph Holzman | 113 | |
Not Just a Magazine Anymore: with Josh Glenn and Anthony Leone | 119 | |
An Expressive Journal: with Hans Dieter Richert | 127 | |
A Magazine of his Own: with Marty Neumeier | 131 | |
Webzine on Deline: with Mel Byars | 137 | |
Book as Performance: with Warren Lehrer | 141 | |
Storytelling is Everything: with Gary Baseman | 149 | |
Spiritual, Obsessive, Sacred: with Marshall Arisman | 157 | |
Design a Clef: with Chip Kidd | 161 | |
Blondes Sell More Books: with Natalia Ilyin | 167 | |
Materials and the Body: with John Maeda | 173 | |
Mavericks in the Rag Trade: with Michael Patrick Cronan and Karin Hibma | 177 | |
Name on the Marquee: with Jay Vigon | 181 | |
Clothes for the Street: with Gary Benzel and Todd St. John | 185 | |
From a Long Line of Merchants: with Sandy Chilewich | 189 | |
Candy Man: with Seymour Chwast | 195 | |
Animal Magnetism: with Alexander Isley | 199 | |
The Role of Tastemaker: with David Salanitro | 203 | |
Making Lots of People Happy: with Remo Guiffre | 209 | |
House of Cards: with Margaret Martinez and John Martinez | 215 | |
Revolutionary Types: with Rudy Vanderlans | 221 | |
The Heyday of Commercial Art: with Rich Roat | 229 | |
Typecast Business: with Erik van Blokland | 233 | |
An Elemental Business: with Mies Hora | 237 | |
At Home in Virtual Space: with Marlene McCarty | 241 | |
Making Magic: with David Lai | 247 | |
Laboratory of Pop: with Joshura Berger | 251 | |
Happy Experiments: with Stefan Sagmeister | 256 |
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