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The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy Book

The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy
The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy, Lathrop analyzes the use of political consultants and campaign tactics and shows their impact on the development of public policy. Major pieces of legislation often are accompanied by a sophisticated marketing effort, complete with polling, television com, The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy has a rating of 2.5 stars
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The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy, Lathrop analyzes the use of political consultants and campaign tactics and shows their impact on the development of public policy. Major pieces of legislation often are accompanied by a sophisticated marketing effort, complete with polling, television com, The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy
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  • The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy
  • Written by author Douglas Lathrop
  • Published by Greenwood Publishing Group, Incorporated, August 2003
  • Lathrop analyzes the use of political consultants and campaign tactics and shows their impact on the development of public policy. Major pieces of legislation often are accompanied by a sophisticated marketing effort, complete with polling, television com
  • Examines how political consultants and campaign tactics influence public policy.
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Acknowledgments
1Political consultants and policy making1
2Political consultants : historical origins and methods13
3Medicare : policy making before the permanent campaign39
4The Clinton health care reform effort : Harry and Louise steal the show53
5The contract with America : marketing the revolution75
6The prescription drug debate : Flo makes her debut97
7Expert assessment of post-electoral consulting119
8Conclusions141
App. : the interview subjects161
Bibliographic essay167
Bibliography187
Index197


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The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy, Lathrop analyzes the use of political consultants and campaign tactics and shows their impact on the development of public policy. Major pieces of legislation often are accompanied by a sophisticated marketing effort, complete with polling, television com, The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy

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The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy, Lathrop analyzes the use of political consultants and campaign tactics and shows their impact on the development of public policy. Major pieces of legislation often are accompanied by a sophisticated marketing effort, complete with polling, television com, The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy

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The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy, Lathrop analyzes the use of political consultants and campaign tactics and shows their impact on the development of public policy. Major pieces of legislation often are accompanied by a sophisticated marketing effort, complete with polling, television com, The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy

The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy

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