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The Best Darned Book on Marketing: Latest and Greatest Breakthrough Methods for Turning Your Best Ideas into a Profitable Business Book

The Best Darned Book on Marketing: Latest and Greatest Breakthrough Methods for Turning Your Best Ideas into a Profitable Business
The Best Darned Book on Marketing: Latest and Greatest Breakthrough Methods for Turning Your Best Ideas into a Profitable Business, , The Best Darned Book on Marketing: Latest and Greatest Breakthrough Methods for Turning Your Best Ideas into a Profitable Business has a rating of 3.5 stars
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The Best Darned Book on Marketing: Latest and Greatest Breakthrough Methods for Turning Your Best Ideas into a Profitable Business, , The Best Darned Book on Marketing: Latest and Greatest Breakthrough Methods for Turning Your Best Ideas into a Profitable Business
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  • The Best Darned Book on Marketing: Latest and Greatest Breakthrough Methods for Turning Your Best Ideas into a Profitable Business
  • Written by author Howard Bronson
  • Published by Bogart Group, The, August 2004
  • Everyone has great ideas that they wish they could turn into reality -- especially those ideas that could make a lot of money. This book will show you how to develop, test, market and sell your ideas -- without a huge financial risk!
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Book Categories

Authors

Forewordiii
Dedicationvi
The Science Behind This Bookvii
Disclaimerx
1.Finding Your Best Idea: Are You Where You Want To Be?1
2.Advancing Your Concept: The Process of Self-Assessment14
3.Assessment: The Best Ways To Test Your Idea29
4.Do It Yourself R&D: Creating A Model and Protecting It47
5.First Steps To Market: Materializing Your Concept64
6.Testing The Market: Making It Go Without Letting It Go77
7.Initial Sales: "Hello Out There. What Do You Think?"100
8.Pricing, Sales, And Distribution: Converting Dream to Dollars112
9.Credible, Mostly-Free Advertising That Works: "Hey boss, look at this."129
10.Credible, No-Risk Paid Advertising: Crossovers, Coupons, and Cuts154
11.Publicity: Winning Sales by Earning Hearts164
12.Conventional Advertising: If It Doesn't Pay, You Don't Play175
13.Moving Goods & Services to Market: The Joy of Demand188
14.Business Success: The Elements of Sustained Profitability196
Afterward: Time to Make Your Ideas Come to Life204


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