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1 Introduction 1
2 The most admired companies in the world 7
3 Quality of management 22
4 Financial soundness 42
5 Quality of goods and services 54
6 People management 67
7 Value as a long-term investment 82
8 Capacity to innovate 97
9 Quality of marketing 112
10 Community, social and environmental responsibility 126
11 Use of corporate assets 140
Summary 153
App. 1 Most admired company surveys: methodology 161
App. 2 Most admired companies: overall rankings 166
App. 3 Britain's most admired companies: rankings by category 181
App. 4 America's most admired companies: rankings by category 195
App. 5 World's most admired companies: rankings by category 215
App. 6 Britain's most admired companies: examples of correlations between categories 224
App. 7 Britain's most admired companies: sector summaries 228
App. 8 Britain's most admired companies: company profiles 234
Notes and references 239
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