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Simple measurement - the basics of classic direct marketing
using simple measurements to add depth and understanding
more complex meaures
introduction to classification and geodemographics
putting it all together - geodemographic and other classification systems in action
loyalty - a new direction for marketing?
into the future. Appendices: breakdown of categories for main first generation geodemographic systems
sample lifestyle questionnaires
additional algebra - assessing the effect of loyalty programmes.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Sabha Akki
reviewed Targeting for success on May 19, 2017
Targeting for success
It's your basic textbook. It's neither bad nor great. Its text is both interesting and boring. It has the ability to make politics - my favorite subject- boring and even more fascinating all at the same time.
Government in America: People, Politics, and Policy could be better if the authors were a little less condescending and talked to their readers like they were having a conversation. But it's certainly not the worst textbook I've ever read, and I appreciated how often graphics, colored text boxes, and memory-jogging photographs were used.
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Add Targeting for success, This work is designed to help professionals pick their way through the minefield of new data-based techniques. By understanding the roles of these techniques - their strengths and weaknesses, the opportunities they create, and the limits they set - the re, Targeting for success to the inventory that you are selling on WonderClubX
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Add Targeting for success, This work is designed to help professionals pick their way through the minefield of new data-based techniques. By understanding the roles of these techniques - their strengths and weaknesses, the opportunities they create, and the limits they set - the re, Targeting for success to your collection on WonderClub |
