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Introduction 1
Part 1 The Story So Far 5
1 Once Upon a Time 7
Storytelling traditions 7
Who were the storytellers? 9
Storytelling today 10
Who are the storytellers today? 11
The purpose of stories 12
The purpose of metaphor 15
The purpose of myth 17
2 Stories for Learning 21
Is storytelling still valid? 21
Stories and the learning process 22
Concretizing 23
Assimilation 23
Structurizing 24
Metaphors and learning 25
Myths and learning 28
The hidden message of stories 32
Story and memory 35
Story and unconsious learning 40
3 The Right Time and Place 43
Whose story is it anyway? 43
When can you tell stories? 46
4 It's the Way You Tell Them 61
Gaining rapport with your audience 61
What style of story? 63
Using the tone of your voice 63
The pace of your voice 66
The volume of your voice 67
Non-verbal communication 68
Body posture 68
Eye contact 70
Gestures 70
Creating 'anchors' for impact 70
Involving the group 73
Part 2 Now Read On . . . 77
The Tales 79
How to Use the Tales 79
1 '...And I'm Not Joking!' 84
2 The Tube of Toothpaste 86
3 What the Sleeping Beauty Would Have Given Her Right Arm for 88
4 The Meaning of My Communication 90
5 Percy the Pot 92
6 Sophie Learns a Lesson 94
7 The Cookery Book Game 96
8 If in Doubt - Delegate! 98
9 Our Deepest Fear 100
10 The Enormous Turnip 102
11 Memorandum 104
12 Mother and the Knife Grinder 106
13 The Moth and the Star 108
14 Waste Paper 110
15 Keeping Body and Soul Together 112
16 'There Is No Such Thing as a "Difficult Delegate"' 115
17 Alice Meets the Cheshire Cat 118
18 Setting the World on Fire 120
19 The Sun and the Wind 123
20 Autobiography in Five Short Chapters 125
21 'Did I Tell You the One About...? 127
22 The Ball of Wool 129
23 The Project 131
24 The Prince and the Magician 133
25 Giant Steps 136
26 The Prophet 139
27 The Professionals 141
28 The Miller, His Son and Their Donkey 143
29 Leave Well Alone 145
30 The Horse on the Road 147
31 The Wedgwood China Shop 149
32 The Pirate Ship 151
33 Lessons from the Geese 153
34 The 'Correct' Procedure 155
35 John's Tale 157
36 Role Play 159
37 How the Waters Changed 161
38 Rodney's Tale 163
39 A Leader's Prayer 165
40 'Just a Bod' 167
41 Fitness for the Purpose 169
42 All Those Buns! 172
43 Six Honest Serving-Men 173
44 Houdini and the Locked Door 175
45 Revolution in your Mind 177
46 The Tortoise and the Hare Revisited 179
47 'Thank You for the Smile' 181
48 The Parable of the Sower and the Seed 183
49 Say What You Mean and Mean What You Say 185
50 Atlas' Tale 187
References 190
Further reading 192
Further information 194
Index 195
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