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Strategic marketing Book

Strategic marketing
Strategic marketing, , Strategic marketing has a rating of 3.5 stars
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Strategic marketing, , Strategic marketing
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Digital Copy
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  • Strategic marketing
  • Written by author Unknown
  • Published by Boston : Irwin/McGraw-Hill, c2000.,
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This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.


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